21. Jahrhundert
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In recent years, streaming services such as Netflix, Hulu and Amazon Prime offered the possibility to access internationally produced television shows and movies. One recent trend is content with a historical set or background. Although historical sets and productions have played an important role in cinematic story-telling since the early twentieth century, the immense amount of newly available digital content has a significant impact on a society's cultural memory. Cultural memory is an integral part of a society’s identity; it is often static and its ‘horizon does not change with the passage of time’. It is reproduced in museums, statues, remembrance days, and texts. It is the type of memory which society can collectively call upon and recall. While cultural memory may feel vague or encased in glass cases in museums, a historical television series brings memory alive while munching on popcorn on your sofa.
By using a 60s workplace as its setting, Matthew Weiner’s Mad Men (2007-2015) does not merely provide insight into historical gender and sex relations in the workplace of the 60s. It also reflects current sex and gender relations in the workplace of 21st century America (e.g. the #MeToo Movement). As Sara Rogers, leaning on Horace Newcomb and Paul Hirsch, argues, tv shows’ strength lies in their raising questions, rather than answering them. This is precisely what Mad Men, with its representation of 1960s sex and gender dynamics does. In the following blogpost I will show that Weiner’s hit show is very aware of – among others – Helen Gurley Brown’s influence on the American workplace of the 60s and that it uses its nostalgic effect for reflecting contemporary sex and gender relations in the workplace.
Tom Scott-Smith is Associate Professor of Refugee Studies and Forced Migration, Fellow of St. Cross College Oxford, and Course Director for the MSc in Refugee and Forced Migration Studies. Previously, he worked as a development practitioner concerned with the education sector in the Middle East and Sub-Saharan Africa. The following interview discusses arguments and questions arising from his newest book (2020), historical and currents trends of hunger relief, important players, institutions and gender relations in the humanitarian sector – and more. It was conducted by Heike Wieters (Historical European Studies, Humboldt-Universität zu Berlin) and Tatjana Tönsmeyer (Contemporary History, Bergische Universität Wuppertal) in a back-and-forth conversation via E-Mail.