Materielle Kultur
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In recent years, streaming services such as Netflix, Hulu and Amazon Prime offered the possibility to access internationally produced television shows and movies. One recent trend is content with a historical set or background. Although historical sets and productions have played an important role in cinematic story-telling since the early twentieth century, the immense amount of newly available digital content has a significant impact on a society's cultural memory. Cultural memory is an integral part of a society’s identity; it is often static and its ‘horizon does not change with the passage of time’. It is reproduced in museums, statues, remembrance days, and texts. It is the type of memory which society can collectively call upon and recall. While cultural memory may feel vague or encased in glass cases in museums, a historical television series brings memory alive while munching on popcorn on your sofa.
Like any political, economic, or social happening, the building of architecture can be understood as an historical event. But unlike those other, particularly discrete, types of events, an architectural “event” takes on a concrete form that not only preserves the moment of its beginning but also registers, to a palpable extent, further developments within its context - a process that can be understood as the development of scars upon the architectural surface. It is no coincidence, then, that Reinhart Koselleck used an architectural metaphor to describe the layering of "geschichtliche Zeiten" (historical times) that emerge between "Vergangenheit" and "Zukunft" (past and future), "Erfahrung" and "Erwartung" (experience and expectation): „Wer sich im Alltag von geschichtlicher Zeit eine Anschauung zu machen sucht, der mag auf die Runzeln eines alten Menschen achten oder auf Narben, in denen ein vergangenes Lebensschicksal gegenwärtig ist. Oder er wird sich das Nebeneinander von Trümmern und Neubauten in Erinnerung rufen, und er wird auf den augenfälligen Stilwandel blicken, der einer räumlichen Häuserflucht ihre zeitliche Tiefendimension verleiht, oder er wird auf das Neben-, Unter- und Übereinander unterschiedlicher modernisierter Verkehrsmittel schauen [...].“
What is the link between consumer society, fear of a nuclear war, design, modernity and utopia? According to the curators David Crowley and Jane Pavitt, the answer can be summarized in one concept: the Cold War. ‘Cold War Modern’ is an exhibit intending to show how the two postwar superpowers, the US and the USSR, engaged in aggressive contests in art, architecture and design in order to ‘demonstrate a superior vision of modernity’.