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Marketing Marketization. The Power of Neoliberal Expert, Consulting, and Lobby Network

  • The newly emerging historical scholarship on the era ›after the boom‹, on the marketization of societies in the wake of the neoliberal political reforms, deregulation, and privatization starting in the 1970s, has emphasized this threshold as an epochal break that was driven by large-scale structural shifts in the global economy, in social relations, and in cultural identities. This new accentuation of the economic and social transformation has, for good reason, eclipsed older historical traditions that focused on events, discourses, specific interests, and individual actors. The marketization of social relations is thus often considered to be the result of processes beyond the reach and scope of purposeful actors that promoted specific societal changes. While this historical focus is quite right in denying independent causal status to specific agents and the self-aggrandizement of vain leaders and their intellectual entourage, it tends to obscure the historical genesis of ideas and concepts that later became critical components of political leadership, and the specific constellations of interests, knowledge and actors that did prefigure and originally promote the marketization of economic and political institutions.

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Author:Dieter Plehwe, Matthias Schmelzer
Parent Title (English):Zeithistorische Forschungen - Studies in Contemporary History
Publisher:ZZF – Centre for Contemporary History: Zeithistorische Forschungen
Place of publication:Potsdam
Document Type:Journal Article
Date of Publication (online):2015/12/09
Date of first Publication:2015/12/09
Release Date:2019/07/17
Volume Number:12
First Page:488
Last Page:499
ZZF Chronological-Classification:20. Jahrhundert
21. Jahrhundert
ZZF Topic-Classification:Politik
Transnationale Geschichte
Geistes- und Ideengeschichte
Intellectual History
Internationale Organisationen
Internationale Beziehungen
ZZF Regional-Classification:regional übergreifend
Portal:Zeithistorische Forschungen
Zeithistorische Forschungen: Originalbeiträge:3 / 2015 Vermarktlichung
Licence (German):License LogoZZF - Clio Lizenz