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By using a 60s workplace as its setting, Matthew Weiner’s Mad Men (2007-2015) does not merely provide insight into historical gender and sex relations in the workplace of the 60s. It also reflects current sex and gender relations in the workplace of 21st century America (e.g. the #MeToo Movement). As Sara Rogers, leaning on Horace Newcomb and Paul Hirsch, argues, tv shows’ strength lies in their raising questions, rather than answering them. This is precisely what Mad Men, with its representation of 1960s sex and gender dynamics does. In the following blogpost I will show that Weiner’s hit show is very aware of – among others – Helen Gurley Brown’s influence on the American workplace of the 60s and that it uses its nostalgic effect for reflecting contemporary sex and gender relations in the workplace.
*Der Beitrag ist in gekürzter Form auch im Begleitkatalog zu der Sonderausstellung "1870/71. Reichsgründung in Versailles" der Otto-von-Bismarck-Stiftung in Friedrichsruh erschienen (Die DDR und die Reichsgründung, in: Ulrich Lappenküper/Maik Ohnezeit (Hrsg.), 1870/71. Reichsgründung in Versailles, Friedrichsruh 2021, S. 200-205).