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In spite of the prevailing myth, neither the political self-conception of West Berlin that emerged soon after the war nor the city’s international image were mere by-products of the Cold War. They resulted, rather, from a binational campaign that was based on strategic considerations. Returned Social Democratic émigrés, sympathetic American officials, and certain journalists convinced the German and the American public of West Berlin’s heroic defence of democratic ideals with remarkable speed and success. They could rely on both tangible and intangible resources for their campaign of erecting an ›Outpost of Freedom‹ in what was left of the former Reichshauptstadt. While the heady Weimar days of pre-war Berlin provided countless images that appeared to authenticate this new narrative, the transatlantic network was also able to draw on considerable financial resources and media outlets to promote it. This article seeks to outline the historical actors behind the project and the narratives on which they drew.
In 1967, an exhibition opened in East Berlin that proposed, through an overload of images, to unite the histories of the Soviet Union and the GDR, and to confront international photography exhibitions produced in the United States and West Germany. More than the design principles and methods of this show, entitled Vom Glück des Menschen or On the Happiness of People, directly connect it with Edward Steichen’s The Family of Man exhibition, first presented at MoMA in New York in 1953. Its original title was in fact The Socialist Family of Man, and its designers addressed Steichen’s show directly with a scathing critique that echoes the critical discourse in general around The Family of Man. Ultimately, and despite the acknowledged relationship of the exhibition to its Western model, Vom Glück des Menschen also departed from it, crafting a narrative through photographs specifically designed for a socialist society under construction.