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As a striking phenomenon of Soviet consumption, Beriozka stores appeared in the late 1950s and existed until the end of the 1980s. This chain of stores was a state trade organization selling goods that were otherwise in short supply (cars, fashionable clothes, household appliances, etc.) for special ‘checks’ used as equivalents of foreign currency by special groups of Soviet citizens. Similar stores existed in other socialist countries. The article shows that these stores on the one hand became an element of the existing system of state-granted entitlements. The customers were Soviet citizens who earned money abroad as well as people who did not go abroad but received remittances from foreign sources. On the other hand, the development of the black market (barely persecuted by the state) made it possible to purchase Beriozka checks for roubles; so it granted access to sought-after goods (among them even goods from the West) to a wide range of consumers. Paradoxically, Beriozka was criticized and much frequented at the same time.
In 1967, an exhibition opened in East Berlin that proposed, through an overload of images, to unite the histories of the Soviet Union and the GDR, and to confront international photography exhibitions produced in the United States and West Germany. More than the design principles and methods of this show, entitled Vom Glück des Menschen or On the Happiness of People, directly connect it with Edward Steichen’s The Family of Man exhibition, first presented at MoMA in New York in 1953. Its original title was in fact The Socialist Family of Man, and its designers addressed Steichen’s show directly with a scathing critique that echoes the critical discourse in general around The Family of Man. Ultimately, and despite the acknowledged relationship of the exhibition to its Western model, Vom Glück des Menschen also departed from it, crafting a narrative through photographs specifically designed for a socialist society under construction.
Different factors have been proposed to explain the longevity of the communist system in Romania: social control by the secret police, external pressures, or foreign control. However, the most common explanation is that of the Romanian people’s ‘passivity’. Many commentators distinguish between two groups in Romanian society, victims and collaborators, and hold the entire Romanian nation responsible for communism since it did not oppose the system and its authorities. Over the last few years, Romanian sociologists have begun to study communist society more systematically. They have developed new interpretations of the causes of the longevity of the system in terms of the transformation of social identity under communism and general fear. This article advances a complementary explanation, focusing on the perception of social security, and draws on a series of interviews conducted in the summer of 2009 in Romania and a number of public surveys conducted between 1999 and 2009.