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Over the last few years, there has been an increasing interest in the concept of Fordism. It is no longer only used to describe a specific form of the organization of production. Rather, scholars stress the importance of a broader understanding. In my article, I pick up these discussions by showing, first, that a concept of Fordism only makes sense if the effects of the emerging consumer societies are seriously taken into account. Second, I argue in favor of a body history of Fordism, giving rise to the question as to what extent we might be able to speak of »Fordist bodies«. With reference to debates about periodization, third, I discuss how such an account fits into the history of industrialized societies since the late 19th century. By focusing on the discussion about post-Fordism, I argue that there is certainly some evidence for a »break« in the course of the 1960s and 1970s. Particularly from the perspective of body history, however, there are also indications that a reevaluation of the Fordist features of late 20th century societies is also called for.
Es ist an sich nicht ungewöhnlich, daß eine gesellschaftliche Epoche erst als solche abgegrenzt und auf einen Begriff zu bringen ist, wenn die ihr innewohnenden, bestimmenden Merkmale an Bedeutung verlieren. Damit verlieren sie zugleich ihre scheinbare Natürlichkeit, aber auch ihren ideologischen Charakter. So ist die in den letzten Jahren belebte Diskussion um den Fordismus als eine Folge der Entwicklung zu sehen, die als postfordistisch bezeichnet wird.