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‘Today, Computers Should Interest Everybody’. The Meanings of Microcomputers

  • By the late 1970s, it was technologically possible to manufacture microcomputers – very small, stand-alone computers for personal use – in very large quantities. Selling them, however, meant creating a mass market where none existed: conventionally, only trained professionals, and a few devoted enthusiasts, interacted directly with the machines. Designers, marketers, retailers and other promoters therefore sought to build meanings into the design and presentation of computers which would connect them with new audiences. Such meanings reflected – and might themselves modify – the prevalent hopes, fears, desires and expectations of the users’ cultures.

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Metadaten
Author:James Sumner
URL:https://www.zeithistorische-forschungen.de/2-2012/4725
DOI:https://doi.org/10.14765/zzf.dok-1589
Parent Title (English):Zeithistorische Forschungen – Studies in Contemporary History
Publisher:ZZF – Centre for Contemporary History: Zeithistorische Forschungen
Place of publication:Potsdam
Document Type:Journal Article
Language:English
Date of Publication (online):2012/09/07
Date of first Publication:2012/09/07
Release Date:2019/08/21
Volume Number:9
Issue:2
First Page:307
Last Page:315
ZZF Chronological-Classification:2000er
1980er
1990er
21. Jahrhundert
ZZF Topic-Classification:Alltag
Kultur
Design
Kommunikation
Medien
Technik
Materielle Kultur
Computerisierung
Unternehmen
Wissen
ZZF Regional-Classification:ohne regionalen Schwerpunkt
Portal:Zeithistorische Forschungen
Zeithistorische Forschungen: Originalbeiträge:2 / 2012 Computerisierung und Informationsgesellschaft
Licence (German):License LogoZZF - Clio Lizenz